For the last few years I have been hearing one basic question with increasing frequency, "How do we scale Agile?" More specifically, how do we scale agile product development for a single product across more than a handful of teams?
I can't help but wonder if we should instead be asking ourselves a different question all together: Should we scale Agile?
What Agile frameworks like Scrum point out is that it can be incredibly difficult to scale development beyond a couple teams. This has nothing to do with an inherent inadequacy of Scrum, it has to do with the fact that the communication overhead required to coordinate the activities of multiple teams increases at an exponential rate. The percentage of investment dedicated to coordination continues to rise with each additional team involved in an effort.
Maybe the first question to answer when considering how many teams to dedicate to a product is: Is increasing the size and complexity of this software development effort worth the additional value we will create for users of our software?
I have seen scarce few examples of massive development efforts that create a level of value commensurate with the size of the team building it. But maybe I just haven't been looking in the right places. What do you think?
Update 8/23/2013: Just discovered Martin Fowler's opinion (at least in 2003) about the same matter at http://martinfowler.com/articles/canScaling.html. Reminded that I need to spend even more time on his site! It is a truly great resource.
Sunday, June 16, 2013
Monday, June 3, 2013
The Ticking Clock for Enterprise Software
Prediction: Enterprise software, as we know it today, will be largely dead in five years.
Specifically doomed is the model at companies like Oracle, where hitting revenue targets has become significantly dependent on the persuasiveness and drive of a sales force that is more than 50% of its total employee count (As of December 2012, Oracle's sales force was around 63,000 strong, compared to a total employee count of ~118,000). More on the larger trend in a later blog post.
Earlier this year, Oracle announced that it had missed Q3 revenue, and blamed that miss on its sales force and a lack of urgency. As a product-focused guy, it feels weird and a little scary to pin my success on my sales force's sense of urgency?
John Burke, Oracle's group vice president for global sales support and new product introductions, attributed this to his observation that "salespeople don't often know the real stories behind why their customers bought and how their customers actually use their products." They are too far removed from the software to actually know its value to users and customers. Their goals have been reduced to hitting a number, rather than delivering value to customers.
This is not a unique perspective. Former employees have echoed the same sentiment on public forums for years. Even the employees that seem to like working at Oracle betray its lack of customer-focus.
The writing is on the wall, and has been for some time. Success in enterprise software will be led by a shift in focus back to the customer and the user. Back to people wanting to use your software, rather than being convinced to. Back to driving value for customers.
If Oracle and other legacy enterprise software companies don't change their focus, there are plenty of customer-centric companies that will happily displace them in enterprise IT stacks.
Specifically doomed is the model at companies like Oracle, where hitting revenue targets has become significantly dependent on the persuasiveness and drive of a sales force that is more than 50% of its total employee count (As of December 2012, Oracle's sales force was around 63,000 strong, compared to a total employee count of ~118,000). More on the larger trend in a later blog post.
Earlier this year, Oracle announced that it had missed Q3 revenue, and blamed that miss on its sales force and a lack of urgency. As a product-focused guy, it feels weird and a little scary to pin my success on my sales force's sense of urgency?
John Burke, Oracle's group vice president for global sales support and new product introductions, attributed this to his observation that "salespeople don't often know the real stories behind why their customers bought and how their customers actually use their products." They are too far removed from the software to actually know its value to users and customers. Their goals have been reduced to hitting a number, rather than delivering value to customers.
This is not a unique perspective. Former employees have echoed the same sentiment on public forums for years. Even the employees that seem to like working at Oracle betray its lack of customer-focus.
The writing is on the wall, and has been for some time. Success in enterprise software will be led by a shift in focus back to the customer and the user. Back to people wanting to use your software, rather than being convinced to. Back to driving value for customers.
If Oracle and other legacy enterprise software companies don't change their focus, there are plenty of customer-centric companies that will happily displace them in enterprise IT stacks.
Subscribe to:
Posts (Atom)
